When the first time you decided to be a YouTuber, you might not realize how SEO (Search Engine Optimization) is vital for your channel exposure. Your visibility should target not only YouTube search but also Google, Yahoo, and Bing. The primary reason for this is that when people are looking for content, they don’t determine the format in advance. Big chances are they simply google what they want to look for.
Therefore, knowing at least the basics of SEO is vital for a content creator on YouTube. And here are three tips that can help you to ace YouTube stats.
Include a Target Keyword in Your Video’s Title
There are two approaches when creating a video. First, you follow your creativity and make one with content that is not necessarily included in the hot topic list. Second, you do your research first about the subjects that are popular among netizens, and you create a video accordingly.
The first approach will give you a harder challenge than the second one in terms of deciding the target keyword. One reason is that your content might be too authentic, and it can’t match any keywords that can give you stat leverage. Therefore, it is better to research the possible keywords for your video before you make it.
Write an Effective Content Description
One thing to bear in mind is that YouTube viewers go to the platform to watch videos, and not to read superfluous words. You should make your video description as concise as possible. But it should still include the intended keywords.
For example, October may have passed, but let’s assume you are an FX artist with a passion for creating scary monster masks. Then your content description should tell exactly just that, not your personal preference of horror movies or inspiration. If you want to include those topics in your content, discuss them in the video, not on the description feature.
Use a Representative and Attractive Thumbnail for Your Videos
Many content creators on YouTube have abused the use of thumbnail. They are attractive, indeed. But most of them are just there for clickbait. The best example for this case is those channels that publish fake trailers for popular movies like the Avengers, Joker, etc. Even though one or two videos can reach millions of viewers, that’s just it. It is not a wise strategy to employ if you want to make a fortune of it. Therefore, it is better to think about the thumbnail long before you shoot the video.